CREATIVE COACHING
PUBLIC RELATIONS & CORPORATE COMMS
MARKETING AUTOMATION
UX/UI STRATEGY
SOCIAL MEDIA
MARKETING
NATIVE ADVERTISING
ART DIRECTION
EVENT MARKETING MANAGEMENT
SaaS MARKETING
CRM DEVELOPMENT / MANAGEMENT
ECOMMERCE
WEBSITE DESIGN & DEV
"MARKETING IS NO LONGER ABOUT
THE STUFF THAT YOU MAKE, BUT ABOUT
THE STORIES YOU TELL."
"Branding" and "Marketing" are dying umbrella terms.
I specialize in creating true "lovemarks," that is, brand identities that entice customer connection and loyalty far beyond short-term satisfaction. I create brand stories that strategically captivate and engage customers by tapping into their emotional interests to build trust, respect and lifetime brand allegiance. (Quote: Seth Godin)
EXPERIENCE
GLOBAL BRAND & DEMAND DIRECTOR, AMERICAN MARKETING ASSOC. (CONSULTANT)
December 2009 - Current
Clients include: Discovery Channel, TLC (Network), The Buzz Company, Visioneering Studios, Identity Management Group, Celsius, LPA Inc.,
Great Taste Magazine, Picabi Beverages, Cabot Creamery and All Fundy Capital.
SR. MARKETING LEADER, TRANE TECHNOLOGIES (NYSE: TT)
November 2019 - Current
Marketing lead for one the world's largest industrial energy services solutions provider (North America).
SR. MARKETING LEADER, AXENT SWITZERLAND
October 2017 - 2019
September 2013 - September 2017
February 2012 - September 2013
May 2009 - January 2010 - working directly for Chairman Paul Bloch
December 2006 - May 2009
EDUCATION
MBA | REGIS UNIVERSITY
2017
EXECUTIVE MBA | RUTGERS UNIVERSITY
2016
BS, COMMUNICATIONS - PUBLIC RELATIONS | CALIFORNIA STATE UNIVERSITY, FULLERTON
2009
LET'S CONNECT
I love what I do and I’d love to share it with you. Send me a message and I’ll get back to you ASAP.